200 Cognitive Biases

April 22, 2025

200 Cognitive Biases

1–10: Attention, Perception & Memory Distortions

  1. Anchoring Bias
    Relying too heavily on the first piece of information (the "anchor") we receive when making decisions.

    first numberour estimatetrue value
    The first number we hear pulls our estimate toward it.
  2. Attentional Bias
    Tendency to pay more attention to certain stimuli while neglecting others, often because of our current emotional state or expectations.

    What I worry abouteverything else
    What we care about grabs our attention; the rest fades.
  3. Availability Heuristic
    Estimating likelihood or frequency of events based on how easily examples come to mind (recent, vivid, dramatic).

    Plane crash (vivid)Car crash (common)
    Easy-to-recall events feel more likely than they are.
  4. Baader–Meinhof Phenomenon (Frequency Illusion)
    Once you notice something, you start seeing it everywhere, creating the illusion it's suddenly more frequent.

    it was always there; now you see it
    Once you notice something, it seems to be everywhere.
  5. Change Blindness
    Failing to notice even large changes in a visual scene when our attention is directed elsewhere.

    BeforeAfter≈?
    Big changes go unnoticed when attention is elsewhere.
  6. Confirmation Bias
    Seeking or interpreting evidence in ways that confirm our preexisting beliefs, and ignoring disconfirming data.

    All evidenceWhat I already believedisagreeing facts filtered out
    We let in evidence that agrees with us and filter out the rest.
  7. Context Effect
    Cognitive perception of stimuli is influenced by the surrounding environment or context.

    Objectcontext changes it????
    The same thing is perceived differently in different settings.
  8. Contrast Effect
    Perception of something is affected by comparisons to something else (e.g., an object seems bigger if it's placed near smaller objects).

    Next to smallNext to big≠
    Things look bigger or smaller next to something else.
  9. Egocentric Bias
    Over-focusing on our own perspective and experiences, making it difficult to see situations through others' eyes.

    My viewother perspectives
    We see the world mostly from our own point of view.
  10. Illusory Truth Effect
    Repeated statements feel more true over time, simply because we've heard them often.

    times heardfeels true
    Repetition makes a statement feel true.

11–20: Judgment under Uncertainty

  1. Ambiguity Effect
    Avoiding options for which missing information makes the probability of outcomes seem 'unknown.'

    Known oddsUnknown odds>
    We avoid options with unknown odds.
  2. Base Rate Neglect
    Ignoring general (statistical) information in favor of specifics or anecdotes when estimating probabilities.

    2%base ratethe vivid story makes us forget this
    We ignore how rare something is when we hear specifics.
  3. Belief Bias
    Judging the strength of an argument by the plausibility of its conclusion rather than how strongly it's supported.

    Believable conclusionValid logic>
    If the conclusion feels right, we accept weak logic.
  4. Clustering Illusion
    Seeing patterns in random data (e.g., 'hot streaks' in coin tosses).

    random noise, not a pattern
    Random data has clusters; we see patterns that are not there.
  5. Conjunction Fallacy
    Judging the conjunction of events as likelier than a single general event (e.g., "Linda is a bank teller and activist" seeming likelier than just "Linda is a bank teller").

    Bank tellerFeministBoth (rarer)
    A specific story feels more likely than a general one, but cannot be.
  6. Gambler's Fallacy
    Believing that past random events affect the probabilities in the random event at hand ("I've flipped five heads, so a tail is 'due'").

    HeadsHeadsHeadsNext: still 50/50
    Past coin flips do not change the next flip.
  7. Hindsight Bias
    After an event, believing we "knew it all along" or that it was easily predictable.

    Before: unsureOutcome"I knew it"
    After the fact, outcomes look obvious.
  8. Hot-Hand Fallacy
    Thinking someone who experiences success (e.g., making consecutive basketball shots) has a greater chance of further success, even in purely random sequences.

    HitHitHitNext: same odds
    A streak does not mean the next shot is more likely.
  9. Law of the Instrument
    Overreliance on a familiar tool or approach ("If all you have is a hammer, everything looks like a nail.").

    My toolEvery problem
    With a hammer, everything looks like a nail.
  10. Survivorship Bias
    Focusing on successes or survivors while overlooking those that did not survive (creating a skewed perspective).

    Visible winnersInvisible failures
    We study the winners and miss the failures.

21–30: Social & Group Dynamics

  1. Actor–Observer Bias
    We attribute our own actions to external circumstances, but others' actions to their character or disposition.

    Me: situationYou: character≠
    I blame my situation; I blame your character.
  2. Authority Bias
    Being overly influenced by authority figures or experts, sometimes beyond rational justification.

    AuthorityTheir opinionOur judgment
    We give extra weight to people with authority.
  3. Bandwagon Effect (Social Proof)
    Doing or believing things just because many other people do.

    the bandwagon
    We adopt beliefs because many others do.
  4. Bystander Effect
    In a group, individuals are less likely to help someone in distress because they assume someone else will.

    everyone waits for someone elseneeds help
    The more people watching, the less anyone helps.
  5. Collective Effort Model
    People in groups often reduce individual effort if they believe their contributions aren't personally critical.

    group sizeeffort per person
    People put in less effort when it is not individually visible.
  6. False Consensus Effect
    Overestimating how much other people share our own attitudes and behaviors.

    My viewI assume: everyone agrees
    We assume others share our views.
  7. Illusion of Transparency
    Tendency to overestimate others' ability to know our emotional states or intentions.

    What I feelWhat they see≠
    We think others can read our feelings more than they can.
  8. Ingroup Bias
    Showing preferential treatment and judgments toward members of one's own group over outsiders.

    UsThembias
    We favor people in our own group.
  9. Outgroup Homogeneity Effect
    Seeing members of other groups as more similar to each other than they really are.

    Us: variedThem: all alike≠
    "They are all alike; we are all different."
  10. Social Comparison Bias
    Disliking or feeling competitive with someone we perceive as "better" or more talented in some area we care about.

    Mepeople who are better
    We dislike people who outshine us.

31–40: Motivation & Self-Perception

  1. Dunning–Kruger Effect
    Incompetent individuals overestimate their skill; experts may underestimate their relative competence.

    knowledgeconfidencepeak of ignorance
    Beginners overestimate; experts know how much they do not know.
  2. Effort Justification
    Placing greater value on outcomes that required more work, even if they aren't inherently better.

    Hard-earnedEasy
    We value things more when they cost us effort.
  3. Extrinsic Incentive Error
    Believing others are more motivated by money or external rewards than they actually are—underestimating intrinsic motivations.

    Me: meaningThem: money≠
    We think others are motivated by money; ourselves by meaning.
  4. IKEA Effect
    People value something they partially created more than a similar product they didn't help make.

    My IKEA shelfSame shelf, store-bought
    We overvalue things we built ourselves.
  5. Illusion of Control
    Overestimating one's influence over external events, especially in random outcomes.

    What I controlWhat chance decides<
    We think we control outcomes that are really chance.
  6. Moral Licensing
    After doing something morally good, feeling "licensed" to act in a self-indulgent or less moral way.

    Good deedFeel virtuousPermission to slip
    A good deed makes us feel licensed to do a bad one.
  7. Planning Fallacy
    Underestimating the time, costs, and risks of future actions, often leading to missed deadlines or budget overruns.

    ActualPlanned
    Tasks take longer than we plan.
  8. Projection Bias
    Assuming that our current preferences or values will remain constant in the future.

    Me nowFuture me=
    We assume our future self will feel like we do now.
  9. Self-Serving Bias
    Attributing successes to our own skill, and failures to external factors.

    Success: meFailure: luck≠
    Successes are mine; failures are bad luck.
  10. Sunk Cost Fallacy
    Continuing a behavior or endeavor because of previously invested resources (time, money) rather than cutting losses.

    SpentSpend moreSpend moreStill losing
    We keep investing because of what we already spent.

41–50: Emotional & Affective Biases

  1. Affect Heuristic
    Making decisions based on our emotions ("gut feeling") rather than objective evidence.

    Feels goodSeems safe
    How we feel about something colors how risky we think it is.
  2. Empathy Gap
    Underestimating the influence of emotional and visceral states on our behavior when we're not currently experiencing them.

    Calm meHungry/angry me≠
    In a calm state, we underestimate how hot states drive us.
  3. Framing Effect
    Being influenced by how information is presented (gain vs. loss framing) rather than just the facts themselves.

    Save 200 of 600Lose 400 of 600=
    The same option feels different as a gain or a loss.
  4. Hedonic Adaptation
    Tendency to quickly return to a relatively stable level of happiness despite major positive or negative events.

    time after changehappiness boostback to baseline
    We get used to good and bad changes and return to baseline.
  5. Negativity Bias
    Giving more weight to negative experiences or information than positive ones of equal intensity.

    BadGood
    Bad things weigh more than equally good things.
  6. Pessimism Bias
    Overestimating the likelihood of negative outcomes, relative to probabilities.

    ExpectedLikely<
    We expect things to go worse than they likely will.
  7. Positivity Bias (Optimism Bias)
    Overestimating the likelihood of positive outcomes, relative to probabilities.

    ExpectedLikely>
    We expect things to go better than they likely will.
  8. Priming
    Exposure to a stimulus influences responses to subsequent stimuli, often unconsciously.

    CueHidden linkResponse
    Earlier exposure shapes later reactions without our noticing.
  9. Reactive Devaluation
    Devaluing proposals or ideas merely because they originate from an adversary or disliked source.

    Their ideaSame idea, ours<
    An offer seems worse just because the other side made it.
  10. Rosy Retrospection
    Remembering past events as more positive than they actually were.

    time sincehow good it seems
    We remember the past as better than it was.

51–60: Decision & Behavior Traps

  1. Choice-Supportive Bias
    Remembering chosen options as better than they really were, and rejected options as worse.

    My choiceThe other option>
    After choosing, we remember our choice as better.
  2. Decoy Effect
    Preferences for options change when a third, asymmetrically dominated option is introduced.

    TargetCompetitorDecoy
    A worse third option makes one of the others look better.
  3. Distinction Bias
    Viewing two options as more dissimilar when simultaneously evaluating them than when separately evaluating them.

    ComparingLiving with it≠
    Side by side, small differences seem bigger than they feel in life.
  4. Endowment Effect
    Placing higher value on things we own simply because we own them.

    Selling priceBuying price
    We value what we own more than the same thing we do not own.
  5. Fear of Missing Out (FOMO)
    Anxiety that not experiencing something (a trend or event) will lead to regret or lost opportunities.

    What I am missingwhat I have
    We fear others are having experiences we are missing.
  6. Hyperbolic Discounting
    Preferring smaller, sooner rewards to larger, later rewards, irrationally undervaluing future gains.

    delayvalue now
    We prefer smaller rewards now over bigger ones later.
  7. Irrational Escalation
    Continuing a decision even when rational analysis suggests a better alternative, often due to prior investment.

    BetRaiseRaiseCan’t stop
    We keep raising the stakes to justify past choices.
  8. Menu Dependence
    Choices depend on how options are grouped or compared, not just on their absolute value.

    Options offeredOur choice
    What is on the menu shapes what we pick.
  9. Regret Aversion
    Avoiding taking actions for fear that whatever happens, we'll regret making the "wrong" choice.

    Fear of regretBest option>
    We avoid choices we might regret, even good ones.
  10. Status Quo Bias
    Preferring things to stay the same by doing nothing or by sticking with a previous decision.

    NowChangeStatus quo
    We prefer things to stay as they are.

61–70: Communication & Language Effects

  1. Authority Suggestion Effect
    The way language from an authority figure can override individual judgment (akin to Authority Bias).

    Authority suggestsWe acceptWe repeat
    A suggestion from an authority shapes what we believe.
  2. Euphemism Treadmill
    New, mild terms for a concept eventually take on the negative connotations of the old term.

    ↻New polite wordTakes on stigmaReplaced
    Polite words for bad things eventually sound bad too.
  3. Labeling Effect
    Assigning a label to a person or thing influences how we perceive them or it afterward.

    LabelPerception
    A label changes how we see a person or thing.
  4. Name Letter Effect
    People prefer letters in their own name and will make decisions biased toward them (e.g., brand names, locations).

    My initialsOther letters
    We like letters in our own name more.
  5. Rhyme-as-Reason Effect
    Rhyming statements seem more truthful (e.g., "If it doesn't fit, you must acquit").

    RhymesSame idea, no rhyme>
    Rhyming phrases feel more true.
  6. Sapir–Whorf Hypothesis (Linguistic Relativity)
    The language we use shapes how we think and perceive reality.

    LanguageThought
    The language we speak shapes how we think.
  7. Semantic Priming
    Words we read or hear can prime us to interpret subsequent information in aligned ways.

    DoctorNurse (faster)Hospital
    Hearing one word makes related words come faster.
  8. Weasel Words
    The strategic use of vague or ambiguous language to create an impression without making a firm statement.

    "Up to 50%"Actual results≠
    Vague words sound meaningful but promise nothing.
  9. Wording Effect
    The specific phrasing in surveys or polls can influence participants' responses.

    "Forbid""Not allow"≠
    How a question is worded changes the answer.
  10. Zeigarnik Effect
    People remember uncompleted or interrupted tasks better than completed ones—can be language- or context-driven.

    UnfinishedFinished>
    Unfinished tasks stick in memory more than finished ones.

71–80: Social Interaction & Identity

  1. Cheerleader Effect
    Individuals appear more attractive in a group than they do alone.

    In a groupAlone
    People look more attractive in a group than alone.
  2. Displacement of Conflict
    Redirecting conflict from a powerful target to a safer or more convenient one.

    Real causeCan’t confrontSafer target
    Anger gets redirected at a safer target.
  3. Double Standard
    Judging the same action differently depending on who performs it or other group identifiers.

    When I do itWhen you do it≠
    We judge others more harshly than ourselves for the same act.
  4. Ethnocentrism
    Evaluating other cultures or groups according to the standards of one's own culture, often with a sense of superiority.

    My cultureother cultures
    We judge other cultures by our own standards.
  5. Group Attribution Error
    Believing that group members' characteristics and preferences are all related or individually similar.

    one person ≠ the group
    We assume one member represents the whole group.
  6. Halo Effect
    Overall positive impression of a person (or brand) colors our judgments about their other traits or products.

    Attractive→ Smart→ Kind
    One good trait makes us assume others.
  7. Horns Effect (Reverse Halo)
    Negative initial impression spills over into judgments about other aspects of a person or thing.

    One flaw→ Lazy→ Dishonest
    One bad trait makes us assume others.
  8. Identifiable Victim Effect
    We respond more strongly to specific individuals in crisis than to large, abstract groups.

    One named childThousands>
    One named person moves us more than thousands.
  9. Social Desirability Bias
    Answering questions or behaving in ways that are viewed favorably by others, rather than truthfully.

    What I sayWhat I do≠
    We present ourselves the way others want to see us.
  10. Spiral of Silence
    Individuals may stay silent if they believe their views are in the minority, thereby reinforcing that perceived majority view.

    perceived as minoritywillingness to speak
    People stay quiet when they think their view is unpopular.

81–90: Memory, Recall, & Information Processing

  1. Cryptomnesia
    Mistaking a memory for a novel idea ("unconscious plagiarism").

    Forgotten source"My new idea"=
    We mistake a forgotten memory for a new idea.
  2. Google Effect (Digital Amnesia)
    Forgetting information that can easily be looked up online.

    In my memorySearchable<
    We forget what we know we can look up.
  3. Illusory Correlation
    Perceiving a relationship between variables (often people, events, or behaviors) even when no such relationship exists.

    a few coincidences feel like a pattern
    We see a link between things that are unrelated.
  4. Leveling and Sharpening
    When recounting memories, we drop details that seem irrelevant (leveling) but focus heavily on unusual details (sharpening).

    Full storyRetoldSimplified
    Retold stories lose details and sharpen others.
  5. Memory Inhibition
    Recall of certain details is inhibited by exposure to related but misleading or distracting information.

    RecalledSuppressed
    Remembering some things makes us forget related ones.
  6. Misattribution of Memory
    Attributing a memory to the wrong source or confusing an imagined event with reality.

    The factIts source≠
    We remember the content but not where it came from.
  7. Misinformation Effect
    Post-event information can distort recall of the original event (especially in eyewitness testimony).

    EventMisleading infoChanged memory
    Information after an event changes our memory of it.
  8. Peak–End Rule
    We judge experiences largely based on how they felt at their peak (best or worst) and how they ended.

    experienceintensitypeak + end remembered
    We remember the peak and the end, not the average.
  9. Recall Bias
    Systematic errors in memory due to personal beliefs, time passage, or emotional factors.

    What happenedWhat I recall≠
    Memories are distorted by what happened since.
  10. Telescoping Effect
    Events from the past seem more recent than they are (forward telescoping) or more distant (backward telescoping).

    Long agoFeels recentNowtime gets compressed
    Recent events feel older; old events feel more recent.

91–100: Moral, Ethical, & Political Biases

  1. Just-World Hypothesis
    Belief that the world is fair; people get what they deserve, and deserve what they get.

    FateDeserving
    We assume people get what they deserve.
  2. Outrage Bias
    Tendency to become disproportionately angry or outraged at minor offenses, especially online.

    timesharesoutrage
    Outrage spreads faster than nuance.
  3. System Justification
    Defending and rationalizing the status quo, even at personal or collective cost.

    SystemReformDefend the system
    We defend the existing system, even when it harms us.
  4. Tyranny of Small Decisions
    Many small, individually rational decisions can lead to undesirable collective outcomes.

    Small choiceSmall choiceSmall choiceUnwanted result
    Many small choices add up to an outcome nobody chose.
  5. Ultimate Attribution Error
    Attributing negative outgroup behavior to dispositional causes while excusing the same behavior by ingroup members as situational.

    Their group: natureOur group: situation≠
    Their group’s bad acts are character; ours are circumstance.
  6. Worse-Than-Average Effect
    Believing we are worse than average at tasks we're not confident in (opposite of the better-than-average effect).

    Me (hard task)Average<
    At hard tasks, we think we are worse than average.
  7. Zero-Sum Bias
    Viewing situations as zero-sum (one side's gain is another's loss) even if they're not.

    My gainYour loss=
    We assume one side’s gain is the other’s loss.
  8. Decency Gap
    Demanding higher moral standards from opponents while making excuses for lapses in one's own side.

    Expected decencyActual decency<
    We expect others to be less decent than they are.
  9. Binding Bias
    Overvaluing group cohesion or loyalty to the extent that it overrides personal moral judgments.

    CommitmentConstraintChoice
    Early commitments bind later moral choices.
  10. Apologies as Admission
    In some cultures or contexts, apologizing is perceived as admission of guilt, discouraging genuine remorse or relationship repair.

    ApologyAdmission≠
    We avoid apologizing because it feels like admitting guilt.

101–110: Time, Planning & Future-Oriented Biases

  1. Temporal Discounting
    Valuing immediate rewards disproportionately more than future rewards (similar to Hyperbolic Discounting).

    delayperceived value
    Future rewards feel smaller the further away they are.
  2. Present Bias
    Focusing on immediate wants or needs at the expense of long-term goals.

    NowLater (bigger)
    Now beats later, even when later is better.
  3. Ziegarnik–Lewin Effect
    Unfinished goals or tasks dominate our attention, but finishing them can abruptly reduce motivation.

    InterruptedDone>
    Interrupted tasks keep pulling at our mind.
  4. Future Blindness
    Underestimating potential changes or disruptions that might happen over time, leading to overconfidence.

    PastNowFuture?we assume today continues
    We fail to imagine how different the future will be.
  5. Expectation Escalation
    Upwardly adjusting what we consider "normal" or "adequate" once a higher standard is reached.

    timeexpectationsnever satisfied
    Each improvement raises what we expect next.
  6. Procrastination
    Delaying tasks despite expecting to be worse off for the delay; often linked to anxiety and poor impulse control.

    LaterNow
    We put off tasks even when we know it costs us.
  7. Time-Saving Bias
    Overestimating the time saved by faster tasks and underestimating time saved by slower tasks.

    speedtime per milediminishing time saved
    We overestimate time saved by going faster from a high speed.
  8. Punctuality Fallacy
    Assuming that success depends on perfect timing, neglecting other critical factors such as quality or synergy.

    Expected arrivalActual arrival<
    We assume we will be on time despite past lateness.
  9. Reminiscence Bump
    People tend to recall many memories from adolescence and early adulthood because of that period's significance.

    agememories
    We remember our teens and twenties the most.
  10. Transient Bias
    Over-focusing on current conditions and forgetting that life circumstances are fluid.

    Mood nowLong-term view>
    We overweight how we feel right now.

111–120: Risk Assessment & Management

  1. Action Bias
    Preference for action over inaction, even if inaction would produce a better outcome.

    ActWait>
    We prefer doing something over doing nothing, even when worse.
  2. Black Swan Blindness
    Ignoring or downplaying low-probability, high-impact events until after they occur.

    how rareimpactthe black swan
    We ignore rare, extreme events until they happen.
  3. Dread Risk
    Overestimating the risk of a dramatic, publicized event (plane crash, terrorism) vs. more likely yet mundane risks (car accidents).

    Terrorism (feared)Driving (deadlier)
    We fear dramatic risks more than common ones.
  4. Zero-Risk Bias
    Prefer reducing a small risk to zero over larger overall risk reductions elsewhere.

    1% → 0%10% → 5%
    We overpay to remove a small risk entirely.
  5. Exponential Growth Bias
    Underestimating how quickly exponential processes grow (e.g., compound interest, viral spread).

    timesizewhat we expect →
    We expect linear growth when it is exponential.
  6. House-Money Effect
    Taking more risks with money or resources perceived as "house money" (winnings or windfalls).

    Won moneyEarned money≠
    We gamble more freely with money we just won.
  7. Sudden-Death Aversion
    Avoiding high-risk/high-reward "sudden-death" scenarios, even when they could maximize chances of success.

    SuddenGradual>
    We avoid sudden-death risks more than gradual ones.
  8. Toxic Handling
    One individual in a group handles all negativity and stress, skewing risk perceptions for everyone else.

    Contaminated?Actually safe=
    We avoid things that touched something "bad", even if harmless.
  9. Generalization of Failure
    After one failure, seeing all risk-taking as more likely to fail.

    One failure"I fail at this""I fail at everything"
    One failure makes us expect failure everywhere.
  10. Ambiguity Aversion
    Preferring known probabilities over unknown probabilities, even if the unknown could be advantageous.

    Known riskUnknown risk>
    We prefer known risks over unknown ones.

121–130: Cultural, Ideological & Media-Driven Biases

  1. Cultural Bias
    Interpreting and judging phenomena in terms particular to one's own culture.

    My cultureother ways of seeing????
    Our culture sets the default lens.
  2. Denomination Effect
    Spending more freely with smaller currency denominations or digital credits than large bills.

    Five $20 billsOne $100 bill
    We spend small bills more freely than large ones.
  3. Herding
    Copying the masses' behavior, often driven by media, social networks, or cultural norms.

    the herd moves
    Investors and people follow the herd.
  4. Groupthink
    Desire for group cohesion leads to suppressing dissenting viewpoints and critical thinking.

    consensus at any costquiet doubt
    The group silences doubts to agree.
  5. Illusory Superiority (Better-Than-Average Effect)
    Overestimating our own qualities and abilities relative to others.

    skillpeoplewhere most of us think we are →
    Most of us rate ourselves above average, which can’t all be true.
  6. Media Equation
    People tend to treat media (like computers or TV) as if they were real people, applying social rules to them.

    MachinePerson≈
    We treat computers and media like people.
  7. Meme Theory (Thought Contagion)
    Ideas spread like viruses, replicating through social and cultural transmission.

    Memethought contagion
    Ideas spread like contagions.
  8. Normalization of Deviance
    Gradual process by which unacceptable practices or standards become acceptable over time.

    timeaccepted riskit worked last time
    Small deviations become normal until disaster.
  9. Punctuated Equilibrium in Culture
    Long periods of cultural stability followed by sudden shifts, often triggered by external events.

    timeculturesudden shift
    Culture changes in sudden jumps, not steadily.
  10. Socio-Centric Thinking
    Viewing issues primarily through the lens of one's social group or ideology, ignoring broader perspectives.

    Our societythe rest of the world
    We treat our society as the center of the world.

131–140: Mental Shortcuts & Heuristics

  1. Affect Heuristic
    Quick judgments based on emotional reactions rather than factual analysis (overlaps with "Affect Bias").

    Gut feelingAnalysis>
    Feelings stand in for analysis.
  2. Availability Cascade
    Self-reinforcing process where a collective belief gains plausibility through repeated public discussion.

    ↻ +ClaimRepeatedSeems true
    Repeated public claims become accepted truth.
  3. Cognitive Ease
    Preferencing ideas that are easy to process or recall over those that require more mental effort.

    Easy to readHard to read>
    Easy to process feels true and good.
  4. Fluency Heuristic
    If one option is processed more fluently (faster, more familiar), we judge it to be superior.

    FamiliarUnfamiliar>
    Faster to recognize feels more valuable.
  5. Forer Effect (Barnum Effect)
    Seeing vague, general personality descriptions as uniquely applicable to ourselves.

    "You are…"Fits everyone=
    Vague statements feel personally accurate.
  6. Length Implication Heuristic
    Longer messages or lists can appear more credible simply because they are more detailed.

    Long answerShort answer
    Longer answers seem more correct.
  7. Mere Exposure Effect
    People develop a preference for things simply because they're familiar.

    exposuresliking
    We like things more the more we see them.
  8. Occam's Razor Misapplication
    Over-simplifying solutions or dismissing complex truth by appealing to "the simplest explanation."

    SimpleTrue≠
    The simplest answer is not always right.
  9. Processing Difficulty Effect
    Occasionally, harder-to-read or decipher text can lead to better recall or deeper processing (counterintuitive effect).

    Hard to readEasy to read>
    Hard-to-read text is remembered better.
  10. Scarcity Heuristic
    Perceiving things as more valuable if they are scarce or limited.

    Few leftPlenty>
    Scarce things seem more valuable.

141–150: Errors in Explanation & Causality

  1. Anthropomorphism
    Attributing human traits or intentions to non-human entities or events.

    ObjectFeelings
    We give human traits to non-human things.
  2. Circular Reasoning
    Using the conclusion as a premise without offering real evidence.

    ↻Claimbecause Claim
    The conclusion is used as the evidence.
  3. Correlation vs. Causation Error
    Mistaking correlation for causation or failing to consider third variables or reverse causation.

    Ice cream salesDrownings?
    Two things moving together does not mean one causes the other.
  4. Curse of Knowledge
    Once we know something, we find it hard to imagine not knowing it—making it difficult to teach or explain.

    What I knowWhat they know≠
    Experts forget what it is like not to know.
  5. Distorted Definition of Randomness
    Expecting random sequences to look more orderly or more 'patterned' than they truly are.

    Real random"Looks random"≠
    We think random should look evenly spread.
  6. Essentialism
    Believing that certain things have an unchanging 'essence' that dictates how they will behave or be perceived.

    CategoryFixed essence=
    We think categories have a fixed hidden essence.
  7. Focusing Effect
    Overemphasizing a single factor at the expense of others when explaining outcomes.

    One detaileverything else in life
    We overweight one detail when predicting happiness.
  8. Fundamental Attribution Error
    Attributing others' behavior too much to personality and not enough to context—(Actor–Observer Bias is a related phenomenon).

    CharacterSituation>
    We blame character and ignore circumstances.
  9. Hasty Generalization
    Drawing a broad conclusion from a tiny sample.

    three cases ≠ all cases
    A few cases become a general rule.
  10. Post Hoc Ergo Propter Hoc
    Assuming that because one thing happened after another, it was caused by the other ("after this, therefore because of this").

    A happenedB happenedA caused B?sequence ≠ cause
    After it does not mean because of it.

151–160: Problem-Solving & Strategy Pitfalls

  1. Bike-Shedding
    Spending disproportionate time on trivial issues while neglecting more complex, important ones.

    Bike shedPower plant
    We argue about trivial things and rush the big ones.
  2. Blaming the Victim
    Finding reasons why the victim of a misfortune is responsible, often to preserve a sense of justice.

    VictimBlamed
    We blame victims to keep believing the world is fair.
  3. Boundary Effect
    Overlooking how changes near boundary conditions (limits) can invalidate certain assumptions or methods.

    $9.99$10.00≠
    Arbitrary cutoffs feel meaningful.
  4. Broken Window Theory (misused cognitively)
    Extrapolating from small signs of disorder that major problems must exist or will develop if not corrected.

    Small signAssumeOverreaction
    Small signs of disorder are treated as proof of bigger problems.
  5. Cobra Effect
    Solutions that exacerbate the problem they're trying to solve due to misguided incentives.

    Bounty on cobrasBreed cobrasMore cobras
    A fix creates incentives that make the problem worse.
  6. Defensive Decision-Making
    Choosing the option that protects against the worst outcome for oneself, rather than aiming for the best overall outcome.

    Safe for meBest outcome>
    We choose the safest option for us, not the best one.
  7. Escalation of Commitment
    Similar to the Sunk Cost Fallacy—continuing on a failing path to justify resources already spent.

    CommitMoreMoreTrapped
    We keep committing because we already committed.
  8. Goal Dilution
    When multiple goals are pursued simultaneously, motivation and effectiveness toward each goal can be diluted.

    One effortGoal AGoal BGoal CGoal D
    More goals means less progress on each.
  9. Parkinson's Law of Triviality
    Similar to Bike-Shedding—time spent on an issue is inversely proportional to its actual importance.

    Trivial itemComplex item
    Simple topics get the most debate.
  10. Tragedy of the Commons
    Individuals, acting independently in self-interest, can deplete shared resources, harming everyone in the long run.

    Commonseveryone takes a little more
    Shared resources get overused when each acts alone.

161–170: Economic & Market Biases

  1. Bubble Thinking
    Collective psychological phenomenon where asset prices rise far above fundamental value, driven by group euphoria.

    timepricepop
    Inside a bubble, it feels like prices will rise forever.
  2. Diminishing Sensitivity
    Gains or losses have diminishing psychological impact as their absolute amount grows (related to Prospect Theory).

    amountfeeling
    Each extra dollar feels like less.
  3. Disposition Effect
    Tendency to sell assets that have increased in value while holding assets that have dropped in value, seeking to avoid loss realization.

    Sell winnersHold losers=
    We sell winners too soon and hold losers too long.
  4. End of History Illusion
    Underestimating how much our preferences and values will change in the future.

    Past: big changeNowFuture: "no change"but you will keep changing
    We think we have changed a lot but will not change much more.
  5. Hedonic Framing
    Splitting gains and combining losses to maximize perceived outcomes (e.g., listing multiple benefits separately, grouping costs together).

    Separate gainsCombine losses+
    We bundle or split gains and losses to feel better.
  6. Money Illusion
    Focusing on nominal dollar amounts rather than real purchasing power (ignoring inflation or deflation).

    Salary +2%Inflation +4%<
    We think in nominal dollars, not real value.
  7. Prospect Theory (Loss Aversion)
    We feel the pain of losses more strongly than the pleasure of equivalent gains.

    Lose $100Gain $100
    Losses hurt about twice as much as equal gains feel good.
  8. Reference Price Effect
    A perceived "fair" or "normal" price serves as a reference; deviations feel like gains or losses.

    list pricefeels like a dealreal value
    We judge a price by a reference point.
  9. Restraint Bias
    Overestimating our capacity to resist temptation, which can lead to exposing ourselves to unnecessary risks.

    Expected willpowerActual willpower>
    We overestimate our ability to resist temptation.
  10. Weber–Fechner Law
    Perceived change in a stimulus is proportional to the initial intensity of that stimulus (applies to money, weight, brightness, etc.).

    stimulusperceived
    We notice changes relative to size, not absolute amounts.

171–180: Technology, Tools & Environment Biases

  1. Automation Bias
    Over-relying on automated systems (algorithms, software) even when they are flawed or incomplete.

    Computer saysMy judgment>
    We trust automated systems over our own judgment.
  2. Digital Divide Fallacy
    Ignoring that not all user bases have equal technological access or skill, skewing usage or adoption data.

    AccessAbility≠
    Having access is not the same as being able to use it well.
  3. Feature Creep
    Overcomplicating products or systems by adding unnecessary features (can confuse or alienate users).

    featuresusability
    Each added feature makes the product harder to use.
  4. Generational Bias
    Assuming technological or cultural changes are inferior or superior based solely on generational identity.

    My generationTheirs>
    We judge other generations by our own.
  5. Not-Invented-Here Syndrome
    Avoiding or undervaluing external ideas/technologies because they weren't developed in-house.

    Our ideaTheir idea>
    We reject ideas because we did not invent them.
  6. Online Disinhibition Effect
    People say or do things online they wouldn't do face to face, often due to perceived anonymity.

    OnlineIn person≠
    People act differently online than in person.
  7. Overconfidence in Tools
    Trusting technology's readouts or numeric data without cross-checking or common sense.

    Tool qualityOur skill≠
    Fancy tools make us overconfident.
  8. Platform Effect
    Believing a certain platform's popularity or structure implies inherent superiority or inevitability.

    PlatformMessage
    The platform shapes the message.
  9. Seductive Detail Effect
    Irrelevant but interesting features or data can distract from the core purpose, reducing learning or clarity.

    Fun detailthe actual point
    Interesting extras distract from the core message.
  10. Technological Lock-In
    Once a technology is adopted widely, switching becomes expensive or complicated, even if superior alternatives exist.

    Early choiceSwitching costsLocked in
    Early choices lock us in, even when better options appear.

181–190: Ethics, Morality & Relationship to Others

  1. Altruism Bias
    Overestimating the benevolence of our own motives, underestimating others' cynicism or self-interest.

    How generous I feelHow generous I am>
    We see ourselves as more generous than we act.
  2. Defensive Attribution
    Explaining others' misfortunes by blaming them for the situation, to protect our own sense of invulnerability.

    Similar to meBlame them
    We blame victims more when we feel similar to them.
  3. Empathy Gap in Morality
    Difficulty in understanding the moral choices of people in drastically different emotional states or contexts.

    Their feelingsOur estimate>
    We underestimate how others feel in moral situations.
  4. Ethical Fading
    Situations in which the moral aspects of a decision are overlooked or 'faded out' under pressure.

    framing as businessethical awareness
    Ethics fade from view when decisions feel technical.
  5. Licensing Effect in Ethics
    Doing one 'good deed' can make people feel they have a moral license to do something not-so-good afterward.

    Good actMoral creditBad act
    Past good behavior licenses future bad behavior.
  6. Moral Credential Effect
    Accumulating "moral credits" from past good deeds to rationalize or excuse future questionable actions.

    CredentialFeel fairAct unfairly
    Proving we are fair makes us feel free to be unfair.
  7. Prejudice Blindness
    Underestimating the extent of one's own biases or discriminatory behavior.

    What I noticeMy hidden biases
    We do not see our own prejudice.
  8. Psychological Numbing
    Diminished emotional response when facing large-scale problems (e.g., statistics on famine or disasters).

    number of victimsempathy
    More victims make us feel less, not more.
  9. Self-Righteousness Bias
    Viewing one's own moral stance as inherently superior, while dismissing legitimate points of others.

    Me: righteveryone else: wrong
    We believe we are morally superior.
  10. Slippery Slope
    Fearing that a small first step will lead to a chain of related (and often extreme) events, though sometimes the chain is improbable.

    Small stepBigger stepDisaster?
    We assume one step will lead to the worst outcome.

191–200: Meta-Biases & Self-Reflection

  1. Blind-Spot Bias
    Recognizing the impact of biases in others' judgments while failing to see the impact of biases on one's own judgments.

    Me: unbiased?everyone else: biased
    We see biases in others but not ourselves.
  2. Bias Blindness in Groups
    Groups believe they are less biased than other groups, ignoring their own group-level blind spots.

    the group agreeslone doubter
    Groups miss biases that individuals would catch.
  3. Cynicism Bias
    Overestimating selfishness or malicious intent in others, ignoring the possibility of honest mistakes or benign motives.

    Assumed motiveReal motive≠
    We assume others act from selfish motives.
  4. Double-Counting Fallacy
    Mistaking two pieces of evidence that are not truly independent as separate confirmations of a hypothesis.

    CountedActual evidence
    Counting the same evidence twice inflates confidence.
  5. Falsification Neglect
    Not actively looking for ways to prove our beliefs wrong, contrary to the scientific ideal of falsification.

    ConfirmTry to disprove>
    We seek evidence that agrees and skip tests that could disprove.
  6. Gradual Decay of Bias Awareness
    Even if we learn about biases, over time, we revert to old patterns unless we continuously practice reflection.

    timebias awareness
    Awareness of our biases fades over time.
  7. Hindsight Overcorrection
    Sometimes, trying to avoid hindsight bias makes us overcorrect and assume we knew less than we did.

    Hindsight biasOver-correction
    Correcting for hindsight, we swing too far the other way.
  8. Instrumental Rationalization
    Using superficial "rational" arguments to justify a pre-chosen conclusion, rather than letting logic guide the conclusion.

    GoalRationalizeAny means
    We justify the means because of the goal.
  9. Noble Cause Corruption
    Rationalizing unethical behavior in the name of a "greater good," ignoring immediate harm.

    Noble causeShortcutCorruption
    Believing in a noble cause can justify bad methods.
  10. Third-Person Effect
    Believing that media or biases affect others more than they affect us, underestimating our own susceptibility.

    Me: immune?others: influenced
    We think media influences others more than us.
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